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Keep it Simple |
| The homepage is your company's face to the world. Potential customers look at your
company's online presence before doing any business with you. Complexity
or confusion make people go away. Of course, all other aspects of bad web
design should be fixed as well, but if the homepage doesn't communicate
what users can do and why they should care about the website, you might as
well not have a website at all. - Jakob Nielsen, www.useit.com
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